April 23, 2008 - SilverTech Launches Online Solution for Largest Water Utility in North America
SilverTech today announced the successful launch of an integrated online web solution for American Water of Voorhees, New Jersey.
The online solution launched today includes a corporate American Water website, fifty unique satellite websites for each American Water state or subsidiary, database and application integration, an e-mail marketing and reporting system, and stand-alone interactive branding tools such as a touch screen kiosk that serves as a virtual educational demonstration.
The new websites were developed by SilverTech following six months of in-depth strategic planning during which SilverTech and American Water teams determined how best to market and promote regulated and non-regulated services and products on the website, as well as how to integrate data and website management capabilities globally.
“We relied on SilverTech’s strategic recommendations, as well as creative and development expertise to really drive this project,” said Kimberly Selby, brand manager for American Water. “We are more than happy with the end result and we are confident that this is the right solution to take our company to the next level.”
The websites were developed and customized to integrate with many of the client’s existing infrastructure and internal systems such as: Percussion’s Rhythmyx, a leading third-party content management solution; shareholder.com, an online investor relations and communications solution; and PeopleClick, an employee recruiting tool. The new websites also facilitate content and document sharing, as well as posting and distribution features based on assigned permission levels. SilverTech provided on-site training for all website management tools so that designated American Water employees can easily and affordably update the website as needed.
“The best thing about this project is that we were able to reach out across the entire American Water enterprise--which is giant--to almost every department, every satellite and subsidiary, and to all key third party partners. This allowed us to ensure that the completed online solution made good business sense from all perspectives,” stated Jeff McPherson, SilverTech’s client services director.
American Water continues to work with SilverTech on add-on features to the new websites, which will be implemented at future intervals. The corporate American Water website can be found at www.amwater.com. For more information about SilverTech, call 603-669-6600.
April 15, 2008 - SilverTech Takes Online Solutions to the Next Level
Manchester, NH - April 15, 2008 – SilverTech, a New England-based interactive agency serving a national clientele, today announced 13 new Q1 2008 client accounts.
After completing this record-breaking quarter, the award-winning agency is gearing up for a busy Q2 in its new, larger corporate headquarters.
On April 18, SilverTech will move its 24 employees into a 16,000 square foot, historic school building in Manchester, New Hampshire which company president Nick Soggu recently purchased to serve as the agency’s national headquarters.
New SilverTech clients include:
The Common Man Family of Restaurants of Ashland, New Hampshire
Rita’s Water Ice of Trevose, Pennsylvania
Orion House of Newport, New Hampshire
Metropolitan Family Services of Chicago, Illinois
Divine Word Missionaries of Techny, Illinois
WatchOut LLC of Manchester, New Hampshire
South Shore Savings Bank of South Weymouth, Massachusetts
Jordan Institute of Concord, New Hampshire
Better Bread Company of Wells, Maine
Concord Community Music School of Concord, New Hampshire
CITRUS TV (part of Syracuse University) of Syracuse, New York
New London Hospital of New London, New Hampshire
Bonneville & Son, Inc. of Manchester, New Hampshire
In addition to new business, SilverTech’s growth has been fueled by recurring projects that have expanded as the firm’s long-term clients look to the agency to take existing online solutions to the next level with advanced interactivity, mobile accessibility, social marketing, search optimization, and data/systems integration services.
April 8, 2008 - SilverTech exhibiting at ACCM Show in Orlando May 19-21, 2008
Come visit SilverTech at booth #1403 in Orlando from May 19-21, 2008 at the Gaylord Palms Resort for the ACCM show, the largest conference for catalog, internet and multichannel merchants!
SilverTech will be showcasing outstanding ecommerce results for several large online retail clients and will be discussing the benefits of online retail strategic planning and customizable online solutions for those businesses that are seeking increased sales and a competitive advantage.
