The internet is a unique and still-evolving marketing vehicle that offers distinctive characteristics from any other traditional channel. A generalist who specializes in advertising and marketing can only touch the surface of the true power of the web.
To tap the enormous potential of the internet, SilverTech offers an exclusive focus on web-based technologies, including digital marketing, enterprise-level integration, and interactive rich media. Our decade of focused experience has earned a reputation of providing insightful and invaluable perspectives. In fact, we often collaborate with marketing agencies to complement their specialties and create an extraordinary web presence for their clients.
Below is a sampling of consulting services SilverTech has provided to existing clients who sought strategic counseling for their web-based initiatives.
Strategic Consulting
On one level, each project we undertake includes strategic consulting to understand a client's corporate expectations, business operations, and project objectives. In a sense, our team becomes an extension of your employees. We work from the inside out to gain a thorough understanding of these key elements so that we can provide educated recommendations to guide the project to success.
Brand Development
Whether you need to translate an existing brand to an engaging website design or develop a new online brand, SilverTech can provide superior guidance to create an enjoyable and effective web experience. As part of this service, our team will create a unique look-and-feel that is designed for optimum effectiveness with your target audiences.
Information Architecture
The most important aspect of any structure is the foundation. For websites, sound usability, scalability and logical labeling are the three most important aspects. SilverTech uses wireframe drawings for every website to blueprint the basic structure, but larger or complex websites require additional services to build a well-planned, scalable foundation.
Analytics
Once a website exists, SilverTech can evaluate the website's structure, usability, and traffic patterns to identify improvement opportunities. Our recommendations are based on proven formulas successfully demonstrated throughout a decade of focused experience. As part of this service, our team will establish metrics to measure results.
Copy Development
Beyond a website's creative appeal, the copy requires careful deliberation to retain an end user's attention. SilverTech can help develop copy that not only engages users and drives the intended responses, but also enhances search engine rankings and website usability.
Network Management & Technical Support
Over the past few years, more and more clients have elected to outsource management and maintenance of their network and internal systems. In response to this trend, SilverTech offers dedicated, full-time employees to provide a plethora of technical support services.
Hosting and Auxiliary Services
True to our roots, SilverTech continues to be a one-stop web shop. We can take care of everything - from providing secure hosting of your website, DNS and email accounts to registering domain names, creating online merchant accounts, and obtaining certificates and licenses for your website.
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